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11 Shopify recommendation logics
RecoBoost includes eleven strategies. Use this guide to understand what each one does, where it fits on your storefront, and what to watch for before you go live.
AI Auto-optimize
Learns which logic converts best and shifts traffic automatically.
Trending
Ranks products by view count—what shoppers are looking at now.
Bestsellers
Ranks products by purchase count—true sales leaders.
Recently viewed
Each shopper’s own recent product views.
Cart recovery
Shows items left in cart but not purchased.
Cart cross-sell
Uses the whole cart as input to suggest missing add-ons.
Customers also viewed
What other shoppers viewed after the same product.
Frequently bought together
Co-cart patterns: items often added with this product.
Customers also bought
What buyers of this product purchased next.
AI similar items
Content similarity via embeddings—works for new SKUs.
Complete the Look
Hybrid co-purchase + AI similarity for outfits and sets.