Customers also viewed
The Customers Also Viewed logic identifies co-view patterns, suggesting products that other shoppers viewed after interacting with the same item. This effectively encourages comparison shopping and deeper exploration on your product pages.
How it works
- Establishes product relationships by analyzing shared browsing sessions and co-view signals across your customer base.
- Requires an anchor product, typically the product currently being viewed by the shopper, to generate relevant recommendations.
- The accuracy and richness of recommendations improve proportionally with increased storefront traffic and data accumulation.
Best placements
Product Detail Pages (PDPs) (Primary)
A natural fit for the 'people also looked at' section, placed below or beside the main product for enhanced discovery.
Things to know
- Stores with low traffic or those recently launched may display fewer recommendations until sufficient co-view data is collected.
- When collaborative data is sparse, fallback logics (e.g., Trending) may automatically populate the recommendation slots.
- This logic is based on views, not purchases. For stronger purchase intent, consider pairing with the 'Customers Also Bought' logic.