Bestsellers
Bestsellers ranks products by how often they are bought. It doubles as social proof: shoppers see what others actually pay for. This provides compelling social proof, as shoppers are influenced by what others have already bought and valued.
How it works
- Leverages purchase and conversion signals accurately attributed within RecoBoost analytics.
- Arranges eligible products in descending order based on their total purchase volume.
- Operates effectively without requiring a specific product context, making it versatile for various storefront templates.
Best placements
Homepages and Collection Pages
Offers classic 'best sellers' merchandising powered by real-time sales data.
Product Detail Pages (PDPs)
Effective below the fold to highlight store-wide top sellers, rather than just similar SKUs.
Cart Page
Can effectively suggest popular add-on items when specific cart-based signals are limited.
Things to know
- Requires robust purchase tracking, including proper Web Pixel setup for accurate conversion event capture.
- For very new catalogs, recommendation results may appear sparse until a sufficient volume of orders accumulates.
- Combine with filters to create highly relevant 'bestsellers in category X' sections.