Frequently bought together
The Frequently Bought Together logic analyzes what other shoppers have concurrently added to their cart with a specific product. This makes it exceptionally effective for boosting the attach rate of accessories, refills, and complementary items.
How it works
- Identifies co-occurrence patterns in add-to-cart behavior, indicating a stronger purchase intent compared to mere product views.
- Recommendations are anchored to the product currently being displayed on the product page.
- On cart templates, relevant collaborative cart logics can also be applied, subject to specific configuration settings.
Best placements
Product Detail Pages (PDPs)
A classic 'Frequently Bought Together' (FBT) or attachment merchandising placement, typically below the buy box.
Cart Page
Effectively reinforces the suggestion of complementary items just before the checkout process.
Things to know
- Requires a sufficient volume of cart events. New or 'cold' catalogs may initially show limited results.
- Differs from cart cross-sell, which considers the entire current cart content. This logic focuses on co-occurrence with a single anchor product.
- Utilizing filters helps ensure that suggested attachments remain relevant and within appropriate collections.