Cart cross-sell
Cart cross-sell looks at every line already in the cart and recommends products that are not in the cart yet—timed for maximum purchase intent. This powerful logic helps increase average order value by suggesting highly relevant additions right before checkout.
How it works
- Utilizes the complete contents of the current shopping cart as its input data, rather than relying on a single product page anchor.
- Identifies and scores candidate products that complement the items in the cart, explicitly excluding any products already present.
- Optimized for seamless one-tap addition workflows directly within the cart template, enhancing user experience.
Best placements
Cart Page (Primary)
This is the optimal placement where the logic delivers its highest impact, immediately before the checkout process.
Things to know
- Distinct from 'Frequently bought together' on a product page, which operates from a single SKU. Cart cross-sell considers the entire cart.
- Cross-selling is not possible with an empty cart. Consider pairing with ranking or cart recovery logics as appropriate.
- An optional free-shipping bar can be integrated alongside RecoBoost's cart upsell mode within the same app, encouraging higher spend.