Customers also bought
The Customers Also Bought logic analyzes real purchase data, identifying patterns where shoppers who bought a specific item also purchased other products. This makes purchase co-occurrence the most reliable and high-confidence signal among all collaborative logics.
How it works
- Learns and identifies strong co-purchase patterns directly from your store's order data.
- An anchor product is necessary to generate relevant recommendations for product page placements.
- Can also be used to inform recommendations on cart placements, provided purchase-collaborative logic types are permitted.
Best placements
Product Detail Pages (PDPs)
Provides post-consideration cross-sell suggestions with the highest level of purchase-grade confidence.
Cart Page
Offers suggestions for proven companion products just before the payment process.
Things to know
- Requires sufficient conversion and order tracking data to achieve optimal performance and maturity.
- New SKUs lacking sufficient purchase 'neighbors' may benefit from AI similar or ranking logics as a supplementary measure.
- Frequently the most effective collaborative choice for stores with a substantial volume of orders.