Shopify · AI recommendations & upsell

RecoBoost

Recommendations, bundle discounts, and a cart free-shipping bar—AI picks what converts. No A/B tests.

AI finds what converts—recommendations that feel natural.

Storefront

Show recommendations on product pages, cart, and thank-you pages

Add recommendation blocks across the buying journey without editing theme code.

  • Product page
  • Cart
  • Thank-you + email
Show recommendations on product pages, cart, and thank-you pages.

Product page

Surface related products on the product page

Line up what shoppers should see next based on the product they are viewing.

  • Related products
  • AI similar items
  • Recently viewed
Related products on the product page.

Cart upsell

Suggest one more item in cart

Cross-sell from what is already in the cart while purchase intent is highest.

  • Cart cross-sell
  • Related products
  • One-tap add to cart
Cart cross-sell recommendations before checkout.

Complete the Look

Bundle items shoppers want to use together

Outfit-style pairings for apparel and lifestyle catalogs—co-purchase data plus AI similarity.

  • Complete the Look
  • Frequently bought together
  • Set-style merchandising
Complete the Look outfit-style pairings.

Recommendation logic

Choose from eleven recommendation strategies

Trending, browsing history, frequently bought together, AI similar items, and more.

  • AI auto-optimize
  • Rankings
  • AI similar items
Pick from eleven recommendation strategies including AI auto-optimize.

No code setup

Add a block in the theme editor—that is it

Place recommendation widgets on product pages and cart without touching theme code.

  • Theme block
  • No code edits
  • Live in minutes
Add a RecoBoost block in the theme editor without code edits.

Analytics

Improve while watching views and clicks

See how each placement and logic performs, then iterate on what is working.

  • By placement
  • By logic
  • Actionable insights
Analytics dashboard with views and clicks by placement and logic.

Also built in

Bundle discounts and a cart free-shipping bar

These features are not shown in the screenshots above, but they ship in the same app when you need to lift AOV further.

Bundle discount · Core+

Buy together & save—auto-applied at checkout

Show a bundle CTA on the product page. When both items are in cart, Shopify Functions applies the discount—no coupon code.

  • Core plan and above
  • Shopify Functions automatic discount
  • One-tap add both items to cart

Free-shipping bar

Show how close shoppers are to free delivery

Cart upsell mode can display a free-shipping progress bar. Set the threshold in admin—Minimal, Standard, or Playful styles.

  • Threshold set in admin (not synced from shipping profiles)
  • Works alongside cart cross-sell
  • Nudge before checkout

Powering the upsell layer

Seamless Recommendations from First Click to Post-Purchase Email.

One configuration, eleven touchpoints. Recommendations follow the shopper from your storefront into the inbox, and feed Shopify Flow when conversions happen.

  • Home
  • Product
  • Cart
  • Checkout
  • Thank-you
  • Email
  • Shopify Flow

Plus collection, search, blog, article, and page placements. Eleven touchpoints, one engine.

Why merchants pick RecoBoost

Live in two steps

Install from the Shopify App Store, drop the RecoBoost block in the theme editor, done. Defaults already make sense.

Stays out of your theme

Ships as a Theme App Extension. No theme.liquid edits, no off-brand widgets, removable in one click.

AI Picks the Winning Strategy

Our AI analyzes real-time data to serve the best-performing logic, ensuring maximum conversion without manual effort.

11 strategies × 11 touchpoints

From the storefront home through checkout, the thank-you page, and email—one engine, eleven touchpoints.

Predictable Pricing, Zero Commissions

No hidden fees. Scale your sales without worrying about extra costs per click or order.

Built to extend

Shopify Flow triggers, dynamic email recommendations, and an MCP integration for AI tools like Claude and Cursor.

Beyond the storefront

Recommendations that travel with the shopper

RecoBoost is not just a widget. It powers your marketing email sends and your post-conversion automations.

Email recommendations

One <img> tag, dynamic recommendations

Drop a single image tag into Klaviyo, Mailchimp, Omnisend, Shopify Email, or any ESP template. Each open renders fresh recommendations server-side—no SDK, no provider lock-in.

  • Personalized strategies via the recipient email merge tag
  • Configurable rows × columns and logic per template
  • Available on every plan

Shopify Flow triggers

Turn conversions into automations

Three first-party Flow triggers fire when shoppers click, add to cart, or convert via a RecoBoost recommendation. Tag customers, notify Slack, kick off rewards.

  • Click / add-to-cart / converted triggers, all attributed
  • Each event carries the source product, logic, and config
  • Combine with any Flow action—no extra app required

Eleven recommendation strategies, ready to deploy

Mix the ones that fit each placement, or let auto-optimize do it for you.

  • AI Auto-optimize

    Learns each logic’s click-through rate in real time with Thompson Sampling and routes traffic to the winner.

  • Trending

    Top products by view count—what shoppers are looking at right now. Works even with little behavioral data.

  • Bestsellers

    Top products by purchase count. Doubles as social proof to lift conversion.

  • Recently viewed

    Each visitor’s own browsing history—great for return prompts. Requires RecoBoost enabled under App embeds.

  • Cart recovery

    Resurfaces items the shopper added to cart but has not bought yet, helping you recover lost sessions.

  • Cart cross-sell

    Uses every item already in the cart as input to suggest add-ons that have not been added yet.

  • Customers also viewed

    Collaborative filter on browsing data: products that other shoppers who viewed the same item also looked at.

  • Frequently bought together

    Collaborative filter on add-to-cart data. Especially effective for cross-selling accessories and refills.

  • Customers also bought

    Collaborative filter on purchase data—the most reliable of the three collaborative-filter logics.

  • AI similar items

    OpenAI Embeddings analyze titles and descriptions to recommend similar items, even for brand-new SKUs.

  • Complete the Look

    Suggests items that pair well with the current product—a hybrid of co-purchase data and AI similarity, ideal for outfit and set-style recommendations.

Built for the Shopify stack

Lives where you already work

RecoBoost installs as a standard Shopify app, surfaces in the storefront via Theme App Extension, and configures from a Polaris-styled admin you already know.

  • Theme App Extension

    Drop blocks into theme sections. No theme.liquid edits.

  • Polaris admin

    Settings, performance, and merchandising in one familiar UI.

  • Latest Shopify Admin GraphQL

    Built against the current stable API version.

  • Verified webhooks

    Authenticated subscriptions, including app uninstall cleanup.

  • VercelVercel
  • Next.jsNext.js
  • TypeScriptTypeScript
  • Tailwind CSSTailwind CSS
  • SupabaseSupabase
  • SanitySanity
  • OpenAIOpenAI
  • ResendResend
  • SentrySentry
  • ShopifyShopify
  • KlaviyoKKlaviyo
  • MailchimpMailchimp
  • OmnisendOOmnisend

Under the hood

Modern infrastructure, transparent to merchants

You should not have to care about the stack—but if you do, here is what is doing the work.

  • Supabase + pgvector

    Catalog, sessions, and vector storage for AI similarity.

  • Upstash Redis

    Hot recommendations cached close to your storefront.

  • OpenAI Embeddings

    Title and description vectors for similar-item search.

  • Thompson Sampling

    Bayesian routing that balances exploration and exploitation.

  • Vercel + Next.js

    Serverless rendering for the admin and recommendation API.

  • Sentry

    Always-on error and performance monitoring across the stack.

Simple pricing

Four monthly tiers. No usage fees, ever.

Four tiers—from Free through Pro—unlock every strategy, placement, email recommendations, and Shopify Flow triggers. The only thing that scales is how many catalog products recommendations can cover.

No usage-based fees

Free

Every strategy on a small catalog.

$0/month
  • Up to 5,000 products
  • Unlimited widget placements
  • Up to 11 unique logic types at once (covers every strategy)
  • Email recommendations
  • Shopify Flow triggers
  • Free—no Shopify app subscription charge

Starter

For shops scaling past the first SKU set.

$9.90/month
  • Up to 10,000 products
  • Unlimited widget placements
  • Up to 11 unique logic types at once (covers every strategy)
  • Email recommendations
  • Shopify Flow triggers
  • 30-day free trial
Most popular

Core

For growing catalogs.

$29/month
  • Up to 30,000 products
  • Unlimited widget placements
  • Up to 11 unique logic types at once (covers every strategy)
  • Email recommendations
  • Shopify Flow triggers
  • 30-day free trial

Pro

For high-volume catalogs.

$49/month
  • Unlimited products
  • Unlimited widget placements
  • Up to 11 unique logic types at once (covers every strategy)
  • Email recommendations
  • Shopify Flow triggers
  • 30-day free trial

Paid tiers include a 30-day free trial. Free stays at $0—no Shopify app subscription.

Pay annually for the price of 10 months (save ~17%).

Billing handled by Shopify. Cancel anytime—you keep access until the end of your trial or billing period. Merchants on grandfathered legacy tiers keep their existing caps and billing.

See plan details on the App Store →

Recommendations, bundles, and cart nudges—hand it to AI

Install from the App Store and let RecoBoost route every placement to the strategy that converts—plus bundle discounts and a free-shipping bar when you are ready.