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Practical tips for Shopify merchants — upsell, cross-sell, recommendations, and the latest platform updates.

Posts from June 2026

  • Abstract illustration of a customer smoothly logging in to a Shopify store using a one-time code instead of a password, representing the new customer accounts experience.

    Shopify new customer accounts: practical basics and migration steps

    Shopify’s new customer accounts reduce drop-off with passwordless login but differ from classic accounts. This post organizes key differences, pros and cons, a pre-migration checklist, and concrete settings and communication steps you should handle in day-to-day operations.

  • Simple illustration of a Shopify-style dashboard and parcels arranged in a circular flow, representing the return and refund cycle of an online store.

    Designing Shopify Return and Refund Flows That Don’t Break

    A practical breakdown of Shopify return and refund (RMA) operations: how to set numeric policies, map them to Shopify’s refund flow, align with warehouse and CS, avoid common pitfalls, and finally use RecoBoost to turn return data into site improvements.

  • Illustration of a user operating a clean Shopify checkout screen with only essential input fields and a clear, prominent purchase button, conveying a simple, low-stress buying flow.

    6 checkpoints to improve Shopify checkout UX and lift CVR

    If you see heavy drop-off in your Shopify checkout, start by fixing six basic UX elements. From trimming form fields to clarifying shipping and payment, error handling, and mobile UX, here are practical improvements you can make with Shopify’s built‑in features.

  • Illustration of a merchant rearranging Shopify product cards on a screen to design upsell and cross-sell offers across the store

    Designing effective upsell and cross-sell flows in Shopify

    To make upsell and cross-sell work in Shopify, you must decide which products to target, on which screens, and with what offers. This article walks through practical design steps and common pitfalls for product pages, cart, and post-purchase flows.

  • Illustration of an online product page surrounded by related items, showing how on-page recommendations can increase average order value in an ecommerce storefront.

    Four High-Impact Recommendation Placements to Grow AOV

    The fastest way to raise AOV is how and where you place products. With four well-chosen recommendation spots, you can lift AOV 5–10% without raising ad spend. This post outlines concrete Shopify placement patterns you can try today and what to watch out for.