Practical tips for Shopify merchants — upsell, cross-sell, recommendations, and the latest platform updates.
Posts from July 2026
Even if Shopify and Google Ads look connected, conversion data is often wrong: inflated, undercounted, or inconsistent. This article walks through 10 typical tracking mistakes in Shopify stores and shows how to quickly diagnose and fix them in the actual Google Ads and Shopify UIs.
The fastest way to lift AOV on Shopify is to design what you recommend on which page. This guide maps effective recommendation layouts for PDP, cart, and thank you pages, with placement patterns, copy examples, common pitfalls, and how to implement them with RecoBoost.
To make cross‑sell work on your Shopify cart, you need to design where it appears, what it shows, how many items, and how it’s worded. This article breaks down layout, recommendation logic, and UI patterns that raise AOV without increasing cart abandonment, including examples and common failure
Shopify upsell apps only work when you design where, what, and how to show offers. This article breaks down must‑have features by cart, product page, and post‑purchase, and provides a practical implementation checklist you can use as‑is.
If your store can move to Shopify Checkout Extensibility, it’s safest to start now. This article clarifies how it differs from checkout.liquid and walks through concrete, low-jargon steps to migrate your checkout safely while protecting conversions.
An operator’s guide to B2B on Shopify for smaller stores: what it can do, how it differs from the old Wholesale channel, how to design B2B customers, price lists, and payment terms, and how to launch wholesale with minimal effort. Includes how RecoBoost can support B2B.
To manage in-store and online inventory in one place with Shopify POS, you need solid location design, clear rules for sales and adjustments, and standardized flows for returns, holds, and stocktakes. This article breaks down common pitfalls and concrete rules you can apply today.
Shopify Hydrogen and headless commerce sound appealing, but for many small to mid-sized stores, sticking with a standard theme actually performs better. This article maps out, by revenue, team setup, and requirements, when to stay on a theme and when headless is worth considering.
Where and how you surface recommended products in search results and collection pages can dramatically change revenue. This guide explains practical patterns, placement rules, metrics, and pitfalls for Shopify stores, including how to think beyond bestsellers.
When you start automating with Shopify Flow, begin with three areas: notifications, tagging, and risk management. This article breaks down the first three flows you should build, with concrete, app-free setups you can implement directly in your Shopify admin.
“Frequently bought together” collaborative filtering lets you build cross-sell from real purchase data, not gut feel. This guide shows how many items to show where, how to avoid bad pairs, and how to run AB tests you can implement today on your Shopify store.
Stop updating your Shopify blog “just because.” This guide shows how to plan content SEO so blog posts actually drive traffic and revenue to product pages, covering themes, structures, internal links, tags, and measurement you can implement right away.
When you connect Shopify and Google Ads, you first need to choose exactly how you’ll track conversions. This post clarifies using the official Google & YouTube sales channel vs. custom conversion tags or GA4, then walks through common pitfalls and how to test and verify your setup.
To grow repeat purchases and LTV on Shopify, you need more than “let’s add points.” This article walks through defining repeat and loyal customers in your own numbers, then designing points, tiers, subscriptions, and messaging you can actually implement in a real Shopify store.
How you display out-of-stock products in Shopify has a major impact on revenue. This article walks through stock settings, whether to allow backorders, and how to surface alternative items using only the admin and theme settings.
If your Shopify product page’s related products get few clicks or unclear sales impact, you likely need clearer design rules. This post breaks down placement, number of items, logic, labels, and measurement into concrete, ready‑to-apply criteria.
On Shopify, reviews drive more search traffic when you choose and place them strategically, not just collect volume. This guide explains which reviews to feature, where to show them, and how to use apps like Judge.me to win rich results from a store-operator perspective.
If you mass‑produce Shopify product descriptions without a clear template, quality drops as SKUs grow. This article shows how to design reusable description templates, define blocks, checklists, and rules so your team can scale copywriting without hurting conversions.
When you organize wholesale pricing and catalogs in Shopify B2B, the shortest path is to design around three pieces: company profiles, price lists, and catalog visibility. This article explains how to split price lists, keep catalogs scalable as SKUs grow, and avoid common migration pitfalls.
When you sell digital products or subscriptions on Shopify, first decide exactly what unit you sell, then lock in your app stack and shipping settings. This article organizes common pitfalls for downloads, memberships, and recurring billing based on Shopify’s specs.
